The Evolution of a Brand: How Nike Changed the NFL Jersey
- Matthew Perez
- Sep 17
- 1 min read
When Nike took over as the NFL’s official uniform supplier in 2012, it ushered in a new era of design and technology. Nike nfl jerseys introduced the "Vapor Untouchable" template, focusing on lighter weight, better breathability, and a more athletic fit. This shift emphasized performance aesthetics and has been iterated on every few years. The Nike era has also seen a significant increase in alternate uniforms and color rush games, giving fans more options than ever. While the classic designs remain, the modern nfl jerseys brand identity is inextricably linked to Nike’s innovation. The pursuit of the best nfl jerseys now involves evaluating these technological advancements and design tweaks that differentiate the current on-field product from the jerseys of decades past.
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